Google Penguin 4.0 Update Hindi – Hindi Bloggers Must Read

Google Penguin 4.0 Update in Hindi

 Google ka sabse jabardast / khatarnak Penguin 4.0 Update, jisse har webmaster, har Blogger, har website administrator darta hai wo ab Google ke Crawler ke core part me integrate kar diya gaya hai. Is post me mai aapko Penguin 4.0 update ke baare me maximum information share kaunga jo Google ne 23 September 2016 ko release kiya hai. Is update ko banane me Google ko 707 days (2 Years) lag gaye.

 

What is Penguin Update ?

Penguin update ye Google algorithm ka ek hissa hai, jo Google ab tak crawler independant tha. Penguin program saare website ke link profiles ko scan karta hai aur kuch very aggressive mathematical calculations kar ke website ko ek score deta hai. ye score matlab rank of that website. So ye score depend karta hai aapke site ke SEO ke upar. Agar SEO over optimized hai, to score low hota hai. Aur low score se site ko penalty di jati hai jisse se site ki Google Search me ranking down ho jati hai. Site link profile clean up karne ke bad aapko next refresh ka wait karna padta hai, taki firse aapki site Search engine me rank karni shuru ho jaaye.

Brief History

Penguin update 2012 me launch hua tha Panda update ke bad jo ki 20122 me launch hua tha. Penguin 2.0 ke bad Penguin 3.0 aaya. Google in updates ko periodically refresh karta tha. Jiska aim sirf ye tha ki internet ko SPAM sites se bachana tha aur Google Search results me spamming rokhna ye tha. Bohot se bloggers SEO karne ke liye itne back links create kar lete hai ki SERP algorithm samj nahi pata ki konsi website really valueable hai aur konsi spam hai. Is update ki vajah se spam kafi had tak kam ho gaya hai. Aur the latest one is Penguin 4.0 Update which is real time. Ye Core engine me hi integrate kar diya gaya hai.

Penguin Update is Real Time

Yes, Penguin 4.0 Update is now Real Time. Penguin program ko abhi Google Search Engine ke core crawling engine me hi integrate kar diya gaya hai. Iska matlab hai abhi Penguin updates ke liye wait nahi karna padega. Ye process abhi real time chalte rahegi. Abhi tak Google periodically ye Update launch karte the jisse penalty mili gayi sites ki ranking restore karne ka chance milta tha. Agar penalty wali sites ne unpar koi action nahi liya tha to fir unki penalty nahi hatati thi. Par abhi penalty milne me aur penalty hata ne ke liye aapko wait nahi karna hoga. Agar aapka page properly SEO optimized nahi hai, to Crawl hote hi page ki ranking decrease kar di jayegi.

Good News – Changes will be faster

Pehle agar kisi site ko penalty milti thi to us site ko uski khoi ranking paane me 6 months se 2 saal tak ka long waiting karna padta tha. Agle refresh task ka wait karna padta tha, par ab wesa nahi hoga. Kyo ki ye real time algorithm hai, changes wuickly reflect honge. Chahe wo penalty ho ya fir Recovery. So ye ek good news bhi hai kyoki agar penalty milti bhi hai to minimum 3 din ya fir maximum 21 din me aapki site penalty se recover ho sakti hai, Agar aapne site clean uo ki hai to.

Bad News – Hindi Websites

Google abhi tak Hindi language detection me itna intelligent nahi ho saka hai, jitna ki wo English language ke liye keyword detection, analysis aur penalty procedure intelligently karta hai. Is liye is update ki vajah se Hindi sites me bohot hi bade fluctuations aa sakte hai. Hindi aur Hinglish content me differenctiation ka problem pehle se hi hai. Kafi badi sites ki traffic 70% tak decrease ho gayi hai. Par ye abhi analysis phase me hi hai. Par fir bhi Hindi users par ye update acchi tarah influence nahi kar paa raha hai.

Bad Links – Negative SEO

Abhi Google ke is update me ye sidha hi hai ki Bad aur Unnatural links matlab negative SEO. Agar aapke sites se kisi bhi dirty sites se links aa rahe hai to be careful, aapko kabhi bhi penalty mil sakti hai. Aapko continuously aapki SEO profile check karti rehni padegi. Iska saaf matlab ye bhi hai ki, koi bhi aapke site ka negative SEO asaani se kar sakta hai. Par iske liye solution bhi hai, wo solution me aapko agle post me properly bataunga. Is article me hum sirf Penguin 4.0 ke baare me jaanenge. Dont worry, every problem have a solution. But ek chij hai, Google in bad links ko ignore kar sakta tha, par ab aisa nahi hoga. in negative links ko bhi consider kya jayega. Ye ab negative marking system par based hai. Be careful while getting links back to yout site.

Important Facts

1. Google Penguin abhi positive aur negative singals abhi crawling par hi calculate kar leta hai. Ye abhi Page Rank ke 200 singals me add kiya gaya hai.
2. Penguin abhi puri site affect nahi karta, Same as page rank agar koi page negative singal expose kar raha hai, toh sirf wahi page ko penalty milegi aur uski rank kam kar di jayegi.
3. Penalty detect karna abhi bohot mushkil ho gaya hai, kyo ki penalty abhi page level par milegi. So keep checking your analytics account.
4. Penguin abhi bohot bohot granular matlab deeper level par check karta hai. Agar kisi page ka SEO bohot aggressive tarike se kiya gaya hai to Penguin filter us page ko hi catch kar lega. Aur baki pages ki ranking fine rahegi. So abhi action ki tor par aapko aapke sabhi main topics ke articles firse verify karne hai aur right way se optimize karne hai.

How to know If you are affected by Penguin

Penguin penalty mili he ki nahi ye janana thoda mushkil hai, kyo ki iska koi notification aapko email ya fir webmaster tool me nahi milta. Aapko aapke analytics account me jaakar apni traffic stats dekhne hoge. Agar aapko traffic 50% se less ho gaya hai, that means you are affected by Penguin and your site is penalized. Par darne ki koi baat nahi hai, agar aap penalized bhi hote hai, to turant hum us penalty ko hata sakte hai. Penalty se recover kaise kare, iska pura solution me aapko mere next post me dunga. Agar koi sawaal hai to aap FB group par puch sakte hai.